Internet Radio is growing
A news release by the Radio Advertising Bureau reports growth of Off Air Radio Channels, which includes internet radio. The advertising revenue of off air channels has grown 7 % over the last year....
View ArticleStudy on Media Usage, Internet Radio and Podcasting
An up to date study about the media usage by the market research companies Arbitron and Edison Research confirms the trend towards online media. This is due to internet radio and video and as well to...
View Article16 % of UK Internet Users listen to Podcasts
Research by RAJAR, a UK radio industry research firm, on internet audio services found that 16 % of internet users now are listening to podcasts, which is half of the reach of internet radio. To the...
View ArticlePodcasting is booming
Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod...
View ArticleOnline Advertising Trends: Native Advertising and Podcasting
Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected...
View ArticlePodcasting as a Marketing Tool
Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability...
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